With the advent of online shopping and its various conveniences, the brick and mortar concept of shopping is slowly becoming outdated. As per recent research, the e-sales grew by over 23% in 2017.
This means most companies are now considering taking their businesses online to benefit from this new trend. As such they are investing in online forums, social media marketing, e-mail marketing and more. To measure the progress of how successful online business is, there should be a way of tracking and measuring it. This can be done in various ways, some of which are mentioned below.
See Also:
Total website visits
In order to have digital marketing tracking for your business, the total number of website visitors is one of the ways to see how your business is doing and how much traffic it is generating. This number should ideally be grown steadily. In case you notice a sharp increase or decrease in the number of visitors, this should signal that something has changed. Then, you can renew your digital marketing campaign.
Time spent on the website
A few of the accurate ways of indicating whether an individual enjoyed visiting your website is through the time they spend on your website. If they only spent a few seconds before clicking away means you either need to change the content or make it more user-friendly. Ideally, they should be spending at least a few minutes on your website.
Cost per conversion (CPC)
This is also known as cost per click, and it refers to the average amount of time that the visitors spend on filling out a form, downloading an e-book or performing other high-value tasks which may eventually lead to them purchasing something. Simply put, it means the average amount you need to spend in order to bring a visitor to your sales funnel.
