With the advent of online shopping and its various conveniences, the brick and mortar concept of shopping is slowly becoming outdated. As per recent research, the e-sales grew by over 23% in 2017.

This means most companies are now considering taking their businesses online to benefit from this new trend. As such they are investing in online forums, social media marketing, e-mail marketing and more. To measure the progress of how successful online business is, there should be a way of tracking and measuring it. This can be done in various ways, some of which are mentioned below.
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Total website visits

In order to have digital marketing tracking for your business, the total number of website visitors is one of the ways to see how your business is doing and how much traffic it is generating. This number should ideally be grown steadily. In case you notice a sharp increase or decrease in the number of visitors, this should signal that something has changed. Then, you can renew your digital marketing campaign.



Time spent on the website

A few of the accurate ways of indicating whether an individual enjoyed visiting your website is through the time they spend on your website. If they only spent a few seconds before clicking away means you either need to change the content or make it more user-friendly. Ideally, they should be spending at least a few minutes on your website.

Cost per conversion (CPC)

This is also known as cost per click, and it refers to the average amount of time that the visitors spend on filling out a form, downloading an e-book or performing other high-value tasks which may eventually lead to them purchasing something. Simply put, it means the average amount you need to spend in order to bring a visitor to your sales funnel.
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May 14, 2019
As much as we'd like to think that frozen yogurt is an easy investment and can bring a profit ten folds, it’s simply not the case. Location, weather, and the dietary habits of your intended public are the factors that determine your frozen yogurt business’ profits.



There are mainly two ways people try to dip into this business, either by buying a franchise or by buying an existing shop. What will you do if you are interested in it and you learn about a frozen yogurt business for sale? 


Following are a few things that you need to be aware of before buying an established frozen yogurt business:

  • Their Reason to Sell: You should know why the owner is selling their shop. Is it because they’re not getting any profits? And don’t just believe their word. Ask around the neighborhood to know if what they are saying is really true or not.
  • Location: There are locations where a frozen yogurt shop won’t do good business, such as cold climates and areas where working people live. People from the working class do not spend much time on things that cost more. It is better if the shop is around a residential or commercial area for the elite class.
  • Legal Paperwork: You need to check all the paperwork thoroughly. Check all the licenses and tax records. You don’t want to be sued for not having an active license.
  • Utilities and Facilities: Does the shop have all the necessary utilities like electricity, water and gas?
  • Business Insurance: Insurance is important for any business, and it is necessary for you to check if there are any irregularities in the owner’s insurance policy. You don’t want to face any legal issues just after making the purchase.

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March 12, 2019
Even though academic success is not mathematically correlated with general life success, they are undoubtedly related. There are many factors that successes in school depend on.  Some are specifically academic factors; others are successful habits that apply to everything. Based on that, we came up with these keys to success in school:


1- Sleep well:

Ideally, you should be getting 7 to 9 hours of sleep every day, according to your specific needs. Getting enough rest is fundamental for your body and brain to recover properly and perform as well as possible during exams and classes.

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2- Eat well:

A balanced and healthy diet provides high-quality fuel for your brain and body. Consuming junk food for long periods of time cause you to be lethargic and unfocused, which are the worst enemies of success in school.

3- Develop good academic habits:

Set aside time every day for school. This might be an obvious tip that goes without saying, but the key here is to make it an automatic habit. For this to happen, ideally you want to study or do your school work at the same time and in the same place every day.

4- Participate actively in class:

It has been proven that active learning is the best type of learning to maximize retention and understanding of new concepts. According to Kartikeya Sharma Indian Entrepreneur and his other counterparts, one of the best ways to implement active learning is by participating in your class asking questions or getting involved in class debates.

5- Set school goals:

Set both short term weekly goals and long term goals for the whole semester. Make sure to write them on paper as this has proven to be more effective to increase commitment to actually achieving them. Don’t forget to create a detailed plan as well that describes how exactly you will reach those goals.
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February 17, 2019

Whether you manage a large company or operate a small business, you have probably heard of KPI (Key Performance Indicator) digital marketing. Just as the name implies, it’s an accurate method that you can use to track your marketing progress. Online marketing KPIs help businesses get a gist of where their marketing campaigns are at. We’ll show you how to be effective in KPI Digital Marketing so that you can help your business flourish.
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Types of KPI

When we talk about KPI, it’s usually under broad strokes. The truth is, KPI digital marketing is an umbrella term for a host of different metrics. These metrics can be used to track different things.

We’ll list some of the most common ones below:


Cost Per Click

CPC or Cost Per Click is a KPI metric used frequently for direct sponsorship and ad campaigns. It tracks the number of clicks in contrast to the total cost of the ad campaign itself.

Cost Per Action

CPA or Cost Per Action is another KPI metric. It is similar to CPC, but instead of clicks, it measures a specific action. This can include anything from filling a form, subscribing to a newsletter and signing up for a service. It tracks the total average cost of the action you set out to achieve.

Click Through Rate

CTR or Click Through Rate is another common metric. It measures the clicks on the ad divided by the total number of impressions.

Leads

When a person is subjected to an ad, they are a lead that can be turned into a potential customer. A good number of leads are important to a successful ad campaign.

Conversion Rate

Conversion Rate tracks just how many leads were converted into customers. It helps gauge the success of an ad campaign.
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January 24, 2019


Nowadays, college graduates know more than ever and earn less than before. Getting a solid academic education is very important but it is not enough to guarantee success in a career. In this world of constant change, being able to adapt and having clear goals and differentiation skills are aspects that any professional needs to master to maximize their chances of success. Let’s take a look at a few career tips that according to Kartikeya Sharma ProSportify will help you to get a grip on these crucial skills:
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How to be Successful in Business
How to be Successful in Career

1- Define with clarity your career or business:


“What business are you in?” is the most important question you can ask yourself. The answer will allow you to set clear limits on who your audience is and how can you help them. Only then will your career be clearly defined.



2- Think ahead:


“What will I need to do in one/five/ten years from now in order to keep advancing in my career?” This is the second most important question you need to take into account to be successful in your career. As mentioned before, we live in a world of constant change, and what makes you successful in your career today might not be enough tomorrow.



3- Identify your excellence area:


What do you do especially well? Do you have a specific career skill that you do better than most in your field? Identify an area within your career that is aligned with your core values and goals and in which you perform particularly well. Once identified, give it your all to get as good as possible in that area. Design a plan of action that will help you not only become as good as possible in the short term, but that also contemplates long-term changes and requirements in that area.
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September 14, 2018


Well, with internet marketing getting more and more popular over the past few years, many new ways of making money online have emerged. One of the most popular and effective ones is affiliate marketing.

What is affiliate marketing?

Put simply, affiliate marketing is simply like becoming an agent of an e-commerce site or any other online marketplace. You’re given your unique “affiliate” links, which you can use to promote the products and services offered by your merchant.



As per Anand Mishra CEO of Star Infranet, when someone clicks on your affiliate link and buys something from the merchant, you are paid a commission that depends on various factors, such as the price of the product sold, the total number of sales you have referred to your merchant, the profitability of that particular product or service for your merchant, and so on.

How to become an affiliate?

Usually, becoming an affiliate is a very simple and straightforward process. You can simply sign up like you do when registering an email account, and just need to fill in the details you’re asked for.

However, some merchants make it more difficult for the new affiliate to become a part of their affiliate network and make money online, especially when they want to choose only experienced affiliates. Such merchants are much more selective while recruiting new affiliates than most others, and hence it’s harder to get into such networks.



The below given are some of the common things such merchants require from their affiliates before allowing them on board.

  • They require the affiliates to be experienced, meaning that they prefer recruiting only those who have worked as an affiliate marketer before they start to make money
  • They might even want their affiliates to share their website that will be used for promoting the products or services
  • Some even require their affiliate to agree to terms and conditions that restrict them to promote other merchants’ (usually their competitors) products on the same sites
  • Similarly, some affiliate networks also include a condition that doesn’t allow an affiliate member to promote their products or services through social media and other such public places, usually to avoid spam.

A final word

Although it’s usually quite easy to get into an affiliate network, you may want to do a bit of research before getting into one, just to be sure that you’re comfortable with their requirements and conditions.
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August 11, 2018

Body image can have a big impact on our self-esteem. Your appearance, especially during childhood and teenage years, plays a big role in interpersonal relationships and therefore in the development of self-esteem. For this reason, it is very important to learn how to improve body confidence as early as possible in one's life.
See Also:

How to Be Confident with Your Looks
How to Feel Confident About Your Body in Bed
Let’s review a few practical tips from Anand Mishra Entrepreneur that anybody can start applying to improve their body confidence, which will at the same time have a positive repercussion on self-esteem:

1- It is important to realize that your body is yours and nobody else's. Others don’t have the right to look down on your or make you feel less of a person for the way you look. If they do, they are very likely the type of people you don’t want to have in your life, so why care about what they think in the first place?




2- If there are certain aspects of your appearance that you don’t like, see if it is something that you can change or if it is not possible to do so. If dealing with the first case, do some research, make a plan and put it into action as soon as possible. But if dealing with the latter, you need to learn how to accept it. Realize that it is pointless to dwell on things you can’t change and that this specific trait that you don’t like is part of what makes you unique, and what makes you YOU,

3- If you decide to take measures to change something about your body image that you don’t like, it would be best to do it for yourself and not for others and what they think about you. To feel good about one’s self should be your main motivation when trying to make a change in your body and/or learn how to improve your body confidence.
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July 23, 2018
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