Whether you manage a large company or operate a small business, you have probably heard of KPI (Key Performance Indicator) digital marketing. Just as the name implies, it’s an accurate method that you can use to track your marketing progress. Online marketing KPIs help businesses get a gist of where their marketing campaigns are at. We’ll show you how to be effective in KPI Digital Marketing so that you can help your business flourish.

---

See Also:

Restaurant Marketing Strategies: Tips to Success

Is The Frozen Yogurt Franchise Thriving Nowadays?

---

Types of KPI

When we talk about KPI, it’s usually under broad strokes. The truth is, KPI digital marketing is an umbrella term for a host of different metrics. These metrics can be used to track different things.

We’ll list some of the most common ones below:

Cost Per Click

CPC or Cost Per Click is a KPI metric used frequently for direct sponsorship and ad campaigns. It tracks the number of clicks in contrast to the total cost of the ad campaign itself.

Cost Per Action

CPA or Cost Per Action is another KPI metric. It is similar to CPC, but instead of clicks, it measures a specific action. This can include anything from filling a form, subscribing to a newsletter and signing up for a service. It tracks the total average cost of the action you set out to achieve.

Click Through Rate

CTR or Click Through Rate is another common metric. It measures the clicks on the ad divided by the total number of impressions.

Leads

When a person is subjected to an ad, they are a lead that can be turned into a potential customer. A good number of leads are important to a successful ad campaign.

Conversion Rate

Conversion Rate tracks just how many leads were converted into customers. It helps gauge the success of an ad campaign.

Read More

January 24, 2019

Nowadays, college graduates know more than ever and earn less than before. Getting a solid academic education is very important but it is not enough to guarantee success in a career. In this world of constant change, being able to adapt and having clear goals and differentiation skills are aspects that any professional needs to master to maximize their chances of success. Let’s take a look at a few career tips that according to Kartikeya Sharma ProSportify will help you to get a grip on these crucial skills:

---

See Also:

How to be Successful in Business
How to be Successful in Career

---

1- Define with clarity your career or business:

“What business are you in?” is the most important question you can ask yourself. The answer will allow you to set clear limits on who your audience is and how can you help them. Only then will your career be clearly defined.

2- Think ahead:

“What will I need to do in one/five/ten years from now in order to keep advancing in my career?” This is the second most important question you need to take into account to be successful in your career. As mentioned before, we live in a world of constant change, and what makes you successful in your career today might not be enough tomorrow.

3- Identify your excellence area:

What do you do especially well? Do you have a specific career skill that you do better than most in your field? Identify an area within your career that is aligned with your core values and goals and in which you perform particularly well. Once identified, give it your all to get as good as possible in that area. Design a plan of action that will help you not only become as good as possible in the short term, but that also contemplates long-term changes and requirements in that area.

Read More

September 14, 2018

Well, with internet marketing getting more and more popular over the past few years, many new ways of making money online have emerged. One of the most popular and effective ones is affiliate marketing.

What is affiliate marketing?

Put simply, affiliate marketing is simply like becoming an agent of an e-commerce site or any other online marketplace. You’re given your unique “affiliate” links, which you can use to promote the products and services offered by your merchant.

As per Anand Mishra CEO of Star Infranet, when someone clicks on your affiliate link and buys something from the merchant, you are paid a commission that depends on various factors, such as the price of the product sold, the total number of sales you have referred to your merchant, the profitability of that particular product or service for your merchant, and so on.

How to become an affiliate?

Usually, becoming an affiliate is a very simple and straightforward process. You can simply sign up like you do when registering an email account, and just need to fill in the details you’re asked for.

However, some merchants make it more difficult for the new affiliate to become a part of their affiliate network and make money online, especially when they want to choose only experienced affiliates. Such merchants are much more selective while recruiting new affiliates than most others, and hence it’s harder to get into such networks.

The below given are some of the common things such merchants require from their affiliates before allowing them on board.

• They require the affiliates to be experienced, meaning that they prefer recruiting only those who have worked as an affiliate marketer before they start to make money
• They might even want their affiliates to share their website that will be used for promoting the products or services
• Some even require their affiliate to agree to terms and conditions that restrict them to promote other merchants’ (usually their competitors) products on the same sites
• Similarly, some affiliate networks also include a condition that doesn’t allow an affiliate member to promote their products or services through social media and other such public places, usually to avoid spam.

A final word

Although it’s usually quite easy to get into an affiliate network, you may want to do a bit of research before getting into one, just to be sure that you’re comfortable with their requirements and conditions.

Read More

August 11, 2018

Body image can have a big impact on our self-esteem. Your appearance, especially during childhood and teenage years, plays a big role in interpersonal relationships and therefore in the development of self-esteem. For this reason, it is very important to learn how to improve body confidence as early as possible in one's life.

---

See Also:

How to Be Confident with Your Looks
How to Feel Confident About Your Body in Bed

---

Let’s review a few practical tips from Anand Mishra Entrepreneur that anybody can start applying to improve their body confidence, which will at the same time have a positive repercussion on self-esteem:

1- It is important to realize that your body is yours and nobody else's. Others don’t have the right to look down on your or make you feel less of a person for the way you look. If they do, they are very likely the type of people you don’t want to have in your life, so why care about what they think in the first place?

2- If there are certain aspects of your appearance that you don’t like, see if it is something that you can change or if it is not possible to do so. If dealing with the first case, do some research, make a plan and put it into action as soon as possible. But if dealing with the latter, you need to learn how to accept it. Realize that it is pointless to dwell on things you can’t change and that this specific trait that you don’t like is part of what makes you unique, and what makes you YOU,

3- If you decide to take measures to change something about your body image that you don’t like, it would be best to do it for yourself and not for others and what they think about you. To feel good about one’s self should be your main motivation when trying to make a change in your body and/or learn how to improve your body confidence.

Read More

July 23, 2018

Starting a restaurant business may be a dream for many, especially those that have been working in the industry for a long time now or are just very passionate about cooking. However, most of the people that do take the plunge by starting a restaurant business end up shutting shop surprisingly soon, some even before making it to the opening.

If you don’t want to suffer the same fate, here are some of the things you should know about.

Cost Estimation

Not focusing on how much money it would take you to start a restaurant can be a disastrous mistake. In fact, most of the restaurants that fail are those that had an owner that couldn’t anticipate the costs accurately enough.

Starting a restaurant can cost far more than what you may think initially, so it’s always wise to do some research before going all in into it.

Requirement of a Huge Capital

To add to what we just said above, starting a restaurant is usually not something you can do with just your personal savings. That’s unless of course if you have several hundred thousand dollars lying around in your bank account.

But if that’s not the case, be prepared to work hard to raise enough funds or take risks that involve mortgaging your house – something that’s commonly done by new restaurant owners to raise funds.

Hiring the Right Staff

You obviously can’t afford to have employees that aren’t committed to their job right when you start your restaurant. The operating costs would already be high enough to make it hard for you to keep up with them, let alone having to pay employees more than what their service is worth to your business.

Read More

April 03, 2018

If you want to build confidence, one of the first places you need to start is to increase your self-esteem. By increasing your self-esteem, you will start to feel better in your own skin. This will make it easy to be confident, even in uncomfortable situations. Below, Kartikeya Sharma of iTV Media gives us a few tips that you can use to increase your self-esteem and in turn, build your confidence while doing it. 

---

See Also:

How Can I Be Confident in Myself
How to Be Confident in Life

---

Build Self-Esteem By Doing Things You Like

Putting yourself outside of your comfort zone is a great way to build confidence. Building your self-esteem, on the other hand, can be better achieved by doing the opposite. By sticking to things you enjoy doing; you will be able to slowly build up your self-esteem. Do sports and activities that you are good at. Hang around friends that you enjoy spending time with and do other things that you like doing. By focusing on these things, you will ensure that you are having a positive experience throughout your day. This will help translate into more confidence when you need it most.

Understand That It Is Okay To Be Less Than Perfect

You don’t have to be perfect. By putting a lot of pressure on yourself, you are setting yourself up for disappointment. Accept that it is okay to finish second sometimes. Although it is great to always push for more, there’s a point where you have to be able to accept yourself for who you are and be happy with the person you have become. Understanding that you don’t have to be perfect all the time will help take that pressure off of you.

Reward Yourself 

When you do something good, make sure you take the time to reward yourself. This will help you feel better about the accomplishments that you achieve. By rewarding yourself in this way, it will help improve your self-esteem.

Read More

December 14, 2016

There’s a difference between being smart and showing people that you are smart. Everyone wants others to think highly of their intelligence, but trying too hard to do it can actually have the opposite effect. Below, Anand Mishra LinkedIn has given us a few tips on how you can be smart and show others that you are.

---

See Also:

How to Be Happy Being Single Man

How to Be Happy In Life Always

---

Listen Carefully

You don’t know everything. Acting like you knows everything will only prevent you from learning more about the world. Put your ego aside when other people are talking and listen to what they have to say. Sometimes they won’t have a lot of new information for you, but other times they will. You never know until you take the time to listen to them.

Add To The Conversation, But Don’t Take It Over

Even though you may be an expert on the topic that people are talking about, that doesn’t give you the right to completely take over the conversation. Doing so will turn a lot of people off. Even if you have brilliant things to say, they will not appreciate what you are telling them as much because of your intrusive approach. Instead, don’t be so quick to dominate the conversation. Sit back and only interject when you have something to contribute to the conversation. Listen to what others have to say and consider their statements before you interrupt them.

Read And Listen To Audiobooks

If you want to become a smarter person, there is no better way to do it than to read. There are millions of books on thousands of different subjects. There is no end to the amount of knowledge there is to take in. You can get through even more books by listening to audiobooks. You can play these audiobooks while you are driving or doing other activities so that you can continue to gain more knowledge even while you are busy doing other things.

Read More

December 12, 2016